(My writer Samantha is the one on the far right. Standing between SJP and Samantha is my good friend Yuli.)

Sarah Jessica Parker is no stranger to launching affordable yet luxurious fragrances, but until now we have not had the essence of SJP, Sex and the City’s beloved Carrie Bradshaw, and New York City represented into one fun and delightful scent. The newest fragrance by Sarah Jessica Parker, SJP:NYC, celebrates a youthful spirit inspired by Carrie Bradshaw and the endless possibilities that New York City offers. The fragrance is fruity and brings in the spirit of summer in the City a little early for us to enjoy.

(Video taken with the VADO Pocket Camera)

Hosted by Elle magazine’s own Creative Director, Joe Zee, I was invited to attend a beautiful brunch in NYC’s Greenwich Village with Sarah Jessica Parker herself. Not only is SJP absolutely adorable in person, but when you are with her, you feel you are in the presence of a kind-hearted and unpretentious person who is not in a rush to be anywhere else. SJP spent a good portion of her afternoon talking myself and other writers in an intimate setting about her new fragrance, Carrie Bradshaw, and of course, fashion. SJP:NYC is encased in a removable canister that is inspired by the fabrics and patterns of Carrie’s wardrobe, so even when you run out of the perfume, you can still carry around the spirit of the perfume for functional purposes such as holding change or miscellaneous knick-knacks.

“I wanted to create a fragrance with a great sense of fun and whimsy,” is how Sarah Jessica described her latest fashion must-have. The youthful fragrance comes at an affordable price of $35 for 1 oz. and $49 for 2 oz. of her Eau de Toilette and is currently available exclusively at Macy*s. You can also get the body lotion to accompany the frangrance, and beginning in this May (just in time for “Sex and the City 2″), SJP:NYC will be launching a unique, beautiful and functional accessory: the solid perfume bracelet for just $35.

As the scent captures Carrie Bradshaw in a bottle, it is no wonder that the ads for this line exhibit Sarah Jessica Parker in a fun and fearless Oscar de la Renta dress paired with some ferocious Christian Louboutin shoes. Take a peek at the video clip above to catch some of the chic and vibrant energy behind the fragrance. You can also check out SJP talking to us about the making of the fragrance in the Vado pocket camera clip above.

Sample generously provided for this review.

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StarKist hosted a dinner and cocktails party with Ted Allen to talk about his delicious Tuna Creation recipes and I was converted. Previously a major non-fan of tuna, I typically avoid it. To me, tuna is as interesting as tap water. Maybe I shouldn’t have said that at a StarKist party since StarKist is known as America’s favorite tuna and they are dedicated to making it as exciting and yummy as possible. LOL!

They partnered with food connoisseur, Ted Allen, who was on Queer Eye for the Straight Guy and now hosts two prime-time series on Food Network: Chopped, a culinary competition in which four chefs try to win $10,000 by cooking their way through three courses and Food Detectives, where scientific experiments are done to test myths about food.

A fellow native of Brooklyn, I was instantly a huge Ted Allen fan. He demonstrated how to quickly prepare the Think Tuna Pasta Entree, which is tuna, seasoned with herb and garlic with pasta, cherry tomatoes and basil vinaigrette. And I tried it. And now I’m a fan.

Simple story. It was divine. The tuna wasn’t at all blah. It was seasoned lightly, not fishy in the least and was complemented nicely by the basil vinaigrette and tomatoes.

Another one of Ted’s recipes that I was dying to try was the Hickory Smoked Tuna/Mango Chipotle Salmon Enchiladas. It sounds so delicious. After Ted demonstrated how easy the tuna recipe could be and StarKist completed my tuna conversion with other yummy tuna delights, I got a chance to chat with him about this famous food.

What recipes would you recommend for moms that are quick and easy?

StarKist and I wanted people to think of tuna outside of the way people usually think of tuna. So I came up with these great recipes. One of them is the Hickory Smoked Tuna/Mango Chipotle Salmon Enchiladas, which is actually very nice. I also really like a pasta dish I came up with, which uses herbs and garlic, with some basil vinaigrette….mix it with some sliced cherry tomatoes…

So you’re taking tuna away from what its known for and making it into more of an entree dish.

That’s exactly what it’s about.

So what are you not obsessed with?

Well, you know, I am obsessed with food. So I guess I’m not obsessed with food.

To find Ted Allen’s quick and yummy tuna recipes, go to www.StarKist.com

Written by Tabitha

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Just this past weekend, Jessica Alba was spotted with baby Honor in LA on-set of her new movie. Honor was holding a green BornFree sippy cup to get her through mommies work day! Other celebrities that give their little ones BornFree product are: Halle Berry, Ashlee Simpson (Bronx-Mowgli pictured above), Heidi Klum, Liev Schreiber, Naomi Watts, Tori Spelling (pictured above), Kellie Martin, Amanda Peet and Christina Aguilera!

BornFree is an all-natural baby product line that has developed a range of products – baby bottles, cups and accessories that is totally free of the potentially dangerous chemicals Bisphenol-A (BPA), Phthalates and PVC. BPA found in many plastic bottles, may cause developmental andneurological problems if it leaches into the liquids inside the bottle.

BornFree bottles are100% BPA-free and tough enough to withstand frequent washings andsterilizations without scratching or degrading.

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Dancing With The Stars’ Melissa Joan Hart along with her husband, Mark Wilkerson, and kids Mason and Brady, partnered with kid-cool clothing line 77kids by american eagle, for the launch of Operation Warm.

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Stretch Island Fruit Co., makers of all-natural fruit strips and FruitaBü organic fruit snacks for kids, together with The Fruit Tree Planting Foundation (FTPF), an international nonprofit organization dedicated to planting edible fruit trees and plants to benefit communities and heal the earth, today announced the introduction of their joint program “Fruit Tree 101” at Dr. Ronald E. McNair Elementary School in Compton.

Special guest Ed Begley Jr., actor and environmentalist,  participated in “Fruit Tree 101’s” Los Angeles planting in support of the program, which plants fruit tree orchards all across the U.S. in order to help educate local students about the importance of eating fruit and caring for the environment.

Want to get involved? Click here to find out more information.

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As you know — Hellmann’s and Best Foods Mayonnaise have teamed up with country music singer, songwriter and actor Billy Ray Cyrus to encourage people of all ages to celebrate their favorite childhood ritual and join the virtual Sandwich Swap ‘n’ Share program to support Feeding America®, the nation’s leading domestic hunger-relief charity.  People can visit Hellmann’s page on Facebook to create a virtual sandwich.  Hellmann’s® will donate seven lunches to Feeding America for every sandwich created and for every sandwich sent to a friend.

In addition to the application found exclusively on Facebook, fans of Billy Ray Cyrus can participate in an eBay auction where the highest bidder will win the opportunity to swap a real life sandwich with Cyrus backstage just before his concert in Niceville, Florida.  All of the proceeds from the auction will also support Feeding America®. Information about the eBay auction is available on ebay.com/hellmanns.

People will have the opportunity to bid from September 14-24.

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