Short Summary:
I’m Not Obsessed Inc. (INO) is an online destination which focuses on the entertainment and lifestyle needs of today’s woman. The INO family includes imnotobsessed.com, INO Style, and INO Mommy.
- INO offers work and family friendly insight into the latest celebrity gossip, paparazzi photos, and up-to-the-minute pop culture news.
- INO Style focuses on celebrity fashion including the celebrity look for less. This section is also your one stop shop for the latest Fashion Week news. We cover over a hundred shows and previews each season.
- INO Mommy provides our readers with the latest family news, product reviews (beauty, fashion, parenting, and baby related) , designer previews, and great buys from online retailers.
Full Bio:
Vera Sweeney, the owner of I’m Not Obsessed Inc., lives in New York with her husband and their two children, Natalie (4) and Liam (2). Prior to blogging, Vera was a business consultant for Accenture working primarily in the financial industry. Some clients that she worked for included JP Morgan, Merrill Lynch, Vanguard, Sumitomo Bank and Mt. Sinai Hospital. After having her first child in 2005, she became a stay at home mom and I’m Not Obsessed was born.
The website is geared towards women who have a love for celebrity gossip but do not like the snark and raunchiness that is associated with online blogs. INO is a safe place for people to visit while at work or surfing the web at home with their children nearby. We keep all content clean and all pictures “PG rated.” Because of our position in the market, I’m Not Obsessed has been featured on several media outlets including Good Morning America, Fox News, CBS News, E! Entertainment, NY Newsday, NY Daily News and Pregnancy and Newborn Magazine. We also do daily link exchanges with high profile blogs such as AOL’s Popeater, PopSugar, Dlisted and Just Jared.
After a few years of focusing just on celebrity entertainment, INO Style was created in order to make use of all the information PR companies were sending the website about which actresses were wearing their line. This section focuses on how to dress like a celebrity and teaches readers to do it for less. Since Vera lives in NY, she heavily covers Mercedes Benz Fashion Week with the help of several writers.
In September of 2009, INO Mommy was added to the ever growing INO brand. It is here readers gain access to product reviews pertinent to women including beauty and fashion lines, children’s equipment, clothing, and accessories, and press previews for next season’s must haves. Readers are also alerted to steals and deals from a variety of retailers. It is on INO Mommy that Vera also keeps her personal blog.
If you would like more information about I’m Not Obsessed Inc. or are looking to have your product reviewed by one of our writers, please contact us at info@imnotobsessed.com.
